Twitter has cemented its place as one of the most invaluable social media networks for marketing. After all, it is one of the most popular social networks in the world. Recent statistics show that 500 million tweets are sent on a daily basis. As such, this network can be leveraged to achieve great success.

However, the immense appeal of Twitter also means that it can become difficult to get a foothold. In other words, you need to implement your marketing campaign in Twitter properly if it has a chance to succeed. Here are a few tips which you can use to leverage this social network properly.

Be Direct

As it is, the length of a tweet can never exceed 140 characters. However, you should avoid using up all of them. It has been noted that tweets which are made up of less than 100 characters have an engagement rate 17% greater. Another point to note is that it is easier to retweet when the word count of the original tweet is low. In other words, you should go directly to the point when you are using Twitter.

Shorten the URLs

URLs can contain a lot of characters which make it difficult to retweet. Therefore, you should shorten them up before posting. Short links can increase the engagement with your followers. There is URL shortening services easily available over the internet. Use them to improve the clarity of your tweets.      After all, you should be focusing on the details with the tweet instead of the URL.

Decrease the Number of Hashtags

It has been noted that engagement can be increased by as much as 21% if one or two hashtags are integrated into the tweet. However, using more hashtags does not guarantee in any way that there will be an increase in the engagement rates. Instead, it is possible that the engagement rates suffer from a negative impact caused by the placement of more hashtags.

Place Actionable Words

Actionable words can increase the click through rates significantly. As per statistics, it is possible to increase the rates by as much as 13%. Download is one of those actionable words. You should offer incentives and calls to auction through the tweets. This will increase the interest in the tweets and increase the rates. In other words, you should try and consider your tweets to be headlines. As such, they need to be very attractive.

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Rapid Responses

Due to the inherent speed of Twitter, most people expect responses to their tweets very quickly. In fact, statistics show that 53% of people expect a company to respond to their concerns in just an hour. You must be quite proactive in such matters. Pay attention to the notifications as they come in. Reply to queries and similar tweets as soon as possible. By engaging with your customers and prospects on a regular basis, you can keep the momentum.

Twitter can become one of the mainstays of your social media marketing activities. Of course, you need to learn how to make the best use of it in order to do so.