When you have just begun to think about starting a search engine optimisation campaign, you will be confronted with a variety of terms. You may not be familiar with most of them while you may be confused about the usage of other terms in the field of SEO. Search engine optimisation is a difficult process even in the best of times. Therefore, you should familiarise yourself with some SEO terms to make the whole process somewhat easier.
Alt Text: This is a piece of text that can be attached to an image so that search engines can understand what the image is about. Alt text can have a keyword.
Anchor Text: This is a piece of text has been hyperlinked to another page. Anchor Text should contain a keyword.
Backlinks: A backlink is a link to your website that originates from some other website. When it comes to backlinks, quality is always better than quantity.
Content: All the pieces of information that is present in your website will be called content, be it in the form of text, images or video. In order for your SEO campaigns to be effective you need your content to be of a high quality.
Deep Linking: This is a process by which links are built into the inner webpages of a website. Deep linking makes your link building campaigns to be more natural and effective.
Internal Links: These are the links from one webpage to another webpage under the same website. These links improve the navigation of the website and increases the link juice as well.
Keyword: This can be a word or a phrase. Keywords are what a user types into a search engine for conducting a search. There can be many different keywords in a website and their numbers should be good enough so that people can find the website with the search engine.
Link Building: This is the process by which the number of links coming into your website from others is increased. Link building should be natural. It is capable of improving the authority of the website and the ranking on search engines as well.
Meta Description: This is a short description about the content present in a webpage. Met descriptions should be relevant as well as unique to the webpage. It should also contain keywords.
Organic Search Results: These are the search results which are not paid for. As such, websites are ranked here on the basis of their relevancy to the search term. The majority of clicks on the results of a search engine are received by the organic search results.
Penalty: This is a punishment that can be meted out by the search engines to those websites that break rules. It happens if the search engine algorithms define a website to be spam. It can also happen if the on-page SEO is too bad. Penalties harshly decrease the rankings of the website.
Redirect: It refers to quite a few methods. However, the ultimate of all redirect methods is to change the URL of a landing page to another one. This is usually done if the domain of the website has been changed.